About Me

My name is Dawn, I am a Three Principles based Life Coach helping people to transform their lives. I am also qualified and experienced in NLP (Neuro Linguistic Programming) and hypnotherapy.

How I got Here

When I was younger (much younger), my Mum had wanted me to be a nurse or a teacher I wasn’t keen on either. In 1996 I ended up training to be a massage therapist. I was still able to help people feel better, without the involvement of blood or needles, an excellent compromise I thought, not sure my Mum agreed. For several years I ran my own business offering massage and beauty treatments first as a mobile therapist and then in 2010 I opened a salon.

On reflection, starting a business in the middle of a recession was probably not the best idea I’d had, people kept telling me how brave I was but I wasn’t even fazed by the downturn. As It turned out maybe I should have been; a once predictable industry had become very unpredictable, I worked 60hrs a week, when I did sleep it was not very restful, all I could think about was the salon; it had taken over my life. I spent most of my days in a state of anxiety. I became withdrawn I would spend Sundays (my only day off) hiding away not wanting to speak to anyone. I was so stressed that I became physically ill I was underweight and ended up with a severe vitamin deficiency.

In February 2014, my beautiful young niece lost her battle with cancer then three months later my darling big sister passed away suddenly from a heart condition. In the weeks and months that followed being able to spend as much time as possible with my family became increasingly important to me. In 2015 I made the decision not to renew the lease on my salon. I had to decide what I was going to do next, I definitely wanted to continue in the business of helping people to feel better.

During my years as a massage therapist, I observed my clients and noticed a difference between the clients who were just treating themselves to a massage, those suffering from muscle tension from sitting hunched over their computers for too long and those who were dealing with anxiety and stress, the type of anxiety and stress that can result in disturbed sleep, lack of or increased appetite, physical ailments such as headaches, high blood pressure, aches and pains and more. My goal was to find a way to help these people in a way that was more beneficial than the temporary relief gained from massage. So, started my unconscious journey of self-development, I say unconscious because my focus was on learning as much as I could to enable me to assist others with their transformation.

I was introduced to the Three Principles of Thought Mind and Consciousness at one of the training weeks I attended, I watched my first Sidney Banks DVD and was utterly blown away by what he was saying. It just made perfect sense. I really wasn’t prepared for the miraculous effect this would have on my own life. I am so grateful that my curiosity led me to this simple yet powerful understanding. The new learnings and the insights I gained enabled me to make different choices that have had a profound effect on my life. My own transformation has been amazing and I now share what I have learnt to help other people to live lives full of potential.


Meeting Dawn has had a positive impact on my life. I feel like Dawn helped to move from a dark place by introducing me to the principles. I find her positive outlook on life inspirational and I’m looking forward to brighter future.

Flick Banks

I contacted Dawn after taking time off work due to stress. At the time I was finding it hard to sleep and concentrate from racing thoughts. We had some great conversations where she helped me to see the true nature of thought. I was eventually able to slow down my thinking and realised that the things I worry about are only thoughts and not reality.

Sara C

I have worked with Dawn and I am impressed by her ability to make people feel relaxed and accepted. I worked with Dawn whilst going a personal crisis and episodes of self-doubt

I found her to be highly perceptive and intuitive.

Nick Brand

After my 6 weeks of sessions with Dawn, I can say I’m a lot calmer in how I approach situations. One of the things I learnt is to never let anything that anyone else does affect your day, what bothers you doesn’t bother them. I was full of road rage, I am now a lot more relaxed and find that I am actually enjoying driving.